Connection is key

A good brand is one that has a connection to both social and economic value, that has ability to speak to the growth, development and transformation of an individual or community and at the same time create desire for consumption or use by the same individual. People simply no longer  want to pay for a […]

Leadership

“Leaders are made, they’re not born” Vince Lombardi We believe in the power of leadership to differentiate brands, companies and individuals, and it is with this mind that we seek to make leaders of whoever we work with, using every means and whatever is at our disposal. At Urge we purpose to develop the leadership […]

Development

Using a 4D approach, we appreciate the process of discovering and learning through but not limited to research, what our client needs, and through this we design and create a brand or service that is client friendly but with an aspect of social transformation. Development is not only limited to brands but also people. We […]