A social media style guide is the go-to source for how your brand appears and acts on social.
We have repeatedly heard the stories of Kodak, Nokia, Blockbuster, Yahoo – what went wrong and how could it have been avoided. This article points to Strategic Drift which happens in 4 phases.
Failure does not happen overnight.
Red line – strategic position of the organization
#Leadership#GroupThink#Complacency#UnderstandingCustomers#Change#Transformation
